In a market where consumers are exposed to so much information, and so many of it inaccurate or untrue, cannabis marketing agency need to be able to communicate their true value to the public. A solid branding strategy that highlights the brand’s authenticity, cultivation practices, and commitment to quality is essential for building trust with consumers.
The right marketing agency can elevate a dispensary’s brand, drive revenue, and ultimately grow their business. With so many options to choose from, however, finding the right one can be overwhelming. We’ve put together a list of 8 tips to help you find the perfect cannabis marketing agency.
Cultivating Success: Cannabis Branding and Storytelling
1. Look for an agency that understands the industry.
Cannabis-specific agencies are a great choice for small and mid-sized cannabis businesses that need strategic marketing solutions. They can help you stay compliant with marijuana advertising regulations and help your brand stand out from the competition.
2. Review an agency’s client portfolio and past work.
When shopping for a cannabis marketing agency, it’s important to consider the agency’s current and previous client roster and the budget size of each. While no agency is going to share the financials of their clients, it’s often easy to get a good sense of an agency’s capabilities and potential fit by reviewing their client portfolio. If they’re working with a large scale medical or recreational marijuana brand, like MedMen or Leafly, they likely have a larger retainer and can provide more comprehensive strategies than an agency serving only local dispensaries.