Using a valid email address helps ensure that you’re sending out emails to the right people and reduces your bounce rate. This is particularly important if you’re using email marketing to grow your business.
Invalid email addresses can have typos or misformatting that don’t lead to a legitimate inbox. This is often caused when would-be subscribers make accidental spelling errors when entering their email on a form. It can also happen when an email changes providers or is dormant for long periods of time.
Email verification tools that check email addresses are a great way to keep your list up-to-date and increase your sender reputation. However, they can be tedious and time-consuming if you have a large number of invalid addresses to verify.
What Makes an Email Address Valid? A Guide to Valid Email Addresses
A quick and easy way to check an email address is by searching for it online. This will give you an idea of whether it’s a real address or not, and also help determine if it has any associated spam traps or sketchy behavior.
There are a few ways to validate an email address using regular expressions. This simple check is not comprehensive, but it can still catch a lot of invalid emails and reduce your bounce rate significantly.
You can also verify an email address through search engines like Google. Most email providers will not allow you to do this, but it can be a quick and free way to check if an email address is real or fake.
